The efficiency of your drive-thru can be a game-changer for your Quick Service Restaurant (QSR) in today’s demanding market. Drive-thru sales make up a substantial 70% of fast-food revenue, contributing billions to the industry monthly. The speed at which customers navigate your drive-thru not only impacts their satisfaction but also plays a pivotal role in your overall profits. A quicker drive-thru translates to happier customers, positive word-of-mouth, and the ability to serve more patrons, ultimately leading to increased profits.
There are several avenues to boost the speed of your drive-thru. Begin by assessing the ease of placing orders. The visibility of your signage from customers’ cars is crucial; adding large, clear displays with images streamlines the ordering process. Incorporating an order confirmation screen reduces errors and speeds up service by allowing customers to visually review their orders, eliminating the need for the cashier to verbally repeat each item.
Dealing with order modifications is another key consideration. Manual entry of changes by cashiers can be time-consuming and may result in longer wait times, potentially leading to customer dissatisfaction. Introducing an order recall screen empowers cashiers to address specific changes without having to delete and re-enter the entire order.
Efficiency in payment and food delivery is equally important for a swift drive-thru experience. Automatic windows facilitate quicker food handovers, while optimizing cash transactions through a Point of Sale (POS) system with a fast-tender feature accelerates the process. This feature predicts the cash amount a customer will pay, allowing the cashier to tap the appropriate button instead of manually entering the entire cash amount, automatically producing the correct change.
Embracing digital technology, such as online stores or apps, is a rapidly growing option to streamline order delivery. These innovative methods reduce order placement time, minimize the risk of errors, and eliminate the in-person payment process at the restaurant, significantly boosting the speed of service and throughput at the drive-thru.
For deeper insights into the significance of drive-thru speed, refer to the added resource.
Infographic Provided By drive up window manufacturers, Quikserv
Resources:
https://www.quikserv.com/perks-of-an-automatic-window
https://www.hungerrush.com/blog/fast-food-pos-improves-speed-of-service/
