Several Methods for Conducting Market Research
So you want to know how to do market research for a startup restaurant. There are several methods that you can use in order to conduct a good market research report, all of which include conducting a phone survey of local customers, a local survey, and a more comprehensive survey using a computerized database.
Conduct Phone Survey
The very first thing that you should do when you are conducting market research for a startup restaurant is make sure that you conduct a phone survey. You need to find out how long the average customer has been eating at the restaurant, what their favorite meals were, and how often they return to the restaurant. These are great points that will allow you to determine the types of changes that you should be making in order to keep your customers happy.
Find Sample Menu
The next step is to find a sample menu that is printed in the restaurant’s name. You can either print these menus or you can find some samples online. You will want to take these samples and put them in envelopes with labels that state that they are for market research for a startup restaurant. You will then need to mail them to all of your customers.
Reaching out to Customers
After you conduct your market research for a startup restaurant you may decide that you want to contact your customers individually. You may also want to send out brochures with your information on them so that you can get the name and address of each customer that visits your restaurant.
Observe your Competition
If you have a website for your restaurant, you will want to make sure that the information that you have posted on the site is accurate and up to date. You also will want to make sure that you do a Google search of any new restaurants that you think may be able to compete with you. This will allow you to gain a lot of knowledge about any new restaurant that you consider to be a possible competitor. You can also do this on Yelp as well but make sure that the owner of the business has reviewed the restaurant before posting a review.
Utilize Online Database
If you decide that you would rather conduct a more comprehensive market research for your startup restaurant then you may want to utilize an online database. These databases allow you to do market research from all of the different locations of your restaurant in one place. The database will allow you to conduct customer surveys as well as take your customer’s cell phones and put all of the information together in a way that makes it easy for you to use the information to determine where your customers are coming from.
If you plan on having a more comprehensive market research for your restaurant, you may want to look at a database that combines customer surveys with a more detailed questionnaire. survey and then put all of the results together into an interactive map.
Outsource for Leads Database
The final method of conducting market research for a startup restaurant is by using a computerized database that is created by a company that specializes in the process. By doing this method you can be sure that you are able to conduct market research for a startup restaurant that will make you money on a consistent basis.
There are a couple of benefits that a database that includes market research for a startup restaurant will offer you over just conducting market research by yourself. First of all the information that you will be able to obtain from this type of database will be much more detailed and up to date. The information will also be more accurate than if you conducted your own market research on your own.
Another great feature that many database will offer is customer satisfaction surveys that are designed to help you improve your business. The reason that the customer satisfaction surveys are provided is that the company will want you to find ways to provide their customers with more satisfied customers.
Customer Feedback
Customer satisfaction surveys will give you valuable insight into what your customers need and want out of your business. Customer satisfaction surveys will allow you to improve your food and service to your customers.
